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Intern Journal: Day 2
Day 2
9:15 AM
Rethink earns its meat with advertisers like Solo, BCAA and A &W but they earn extra creative opportunities working on PSA’s. These give the creative people here more opportunities to have fun and involve themselves in projects.
After a morning meeting with Chelsea, my primary contact right now, and Laura, a producer, I’ve learned that talent costs are “the bane of agencies.” The cost of hiring a voice talent can be incredibly high, especially when compared against the costs of the producing the spot itself.
12:45
We arrive at Technicolor studios. It’s super trendy and feels expensive. Like, every moment we stand in reception is costing someone money.
Once we enter the studio and begin I quickly find out that this is a long process. It moves very slowly. Matthew and Claudio are the video editors on this project and they work quickly and thoroughly but it will still take several hours.
The studio itself is very dark; we sit on a raised platform behind the editing team. It really feels like something out of Hollywood. Occasionally David or Laura toss out a “what if we…” and then the video editors quickly bring that suggestion to life. The afternoon is spent making unknown actor’s faces warmer, cropping out wiper blades, etc etc.
The process however, is surprisingly casual. Intermittently a gourmet chef checks in on us, offering meals, drinks and snacks. Although we aren’t dressed in big suits it has a very big agency feel about it.
It takes a long time, but the progress evolves right before our eyes. I ask questions occasionally and do my best to absorb and understand the process.
In the end we drive back to Rethink.
The Diary of An Intern: Day 1
Day 1
March 17th
8:45 AM
I enter the building. Right off the bat (Lame cliché) I meet a whole bunch of the Rethink team. Everyone is full of smiles and the office is already alive with the sounds of keyboards clacking and people’s morning conversations.
It’s a far cry from milking cows back in Langley and a big leap for a boy who grew up playing in salamander filled swamps. Here, the white walls are decorated with plastic deer heads, bits of stoves and other assortments. Except in one corner where a scenic picture of trees in fall, surrounded by a calming mist, replaces the white. My desk is very near this area and already the office feels a little like home. (Reading this paragraph over again, I said “here, the white walls…” which sounds like I’m implying I’ve seen my fair share of white walled insane asylums. I mean that most places are bleak, this places has life)
I have my own desk and my own computer. Its centered right within the account services team. Beside my little cubicle is Louise’s. She was the BCIT intern last year and her advice and cheerfulness has helped bridge the gap between BCIT and the working world.
I even have a little phone, which so far has not rung, and a nametag on my computer. Although, the easy peel off label is a subtle reminder I am highly replaceable)
10:29 AM
I have been flipping through Rethink’s “what we believe” book. It’s a guide to how they do business, containing their internal policies and a write up about their culture. This company’s goal is simply to do great work. Most businesses say this, or think they do this, but these guys and gals are serious. They really do ‘Rethink’ the whole process. A lot of their basic rules involve not doing what a typical agency would do. I think this guide will be a lot of help to someone like me who is taking a crash course in the lifestyle of creative agencies.
One example is that they don’t believe in time sheets. In Rethink’s opinion you waste so much time filling out sheets that end up being pretty inaccurate that the agency saves both themselves and the client just making honest predictions about the time it will take. Occasionally they eat a little bit of the cost if they go over, but more often than not they save more than that much time not filling out these sheets.
Another example is that they don’t believe in stuffy, uptight meetings. Everyone is casual (dressed nicely but comfortably). There isn’t food and drinks sprawled out everywhere and nor does Rethink try to schmooze anyone. Its nice seeing a company that isn’t trying to pull a veil over the clients eyes with stupid inane tricks.
The Night Before Internships
'Twas the night before internships and all through the halls,
Not a teacher was stirring...
You can imagine the rest of that. Assume it makes some funny references to people you know. It is actually, however, the night before my internship begins.
Today during class there was a lot of energy, as it was the first day back after spring break. We were all excited to hear that we have only six days left in class. Which is still six too many, but a small enough number to smile about (but secretly cringe at).
Tomorrow I begin my internship at Rethink. My friends are off to agencies like Cossette, TBWA, Barlow Media and so and so forth. We've permeated the agency world like a temporary rodent infestation... in a place where rodents infest for nine weeks, before they go out and get real jobs. That's a solid anology right?
Ultimatley, every single student will find an internship that they like. In reality, it's the companies that were competing for us and those that don't get interns are the ones who end up dissapointed. For any future students who are concerned about the pressure don't worry.
Its more about the fit between you and the company you will work for, as opposed to your qualifactions compared to the applicant before you.
That being said, there are three pieces of advice that always help in an interview:
- Be excited about the opportunity (Conversely: Don't apply for jobs you don't really want)
- Smile a lot (Everybody loves someone who smiles, not everyone can get away with sulking like Eor, from Whinnine the Poo, yet still be loveable)
- Be yourself (People want to hire you, not someone you think they want to hire. If its not the right fit don't force it)
The Hunt for Internships
Starting right at the beginning of the fourth semester, all of the students in marketing have been searching for internships. We've had over 100 to apply to, but realistically they are only so many "good" ones. The large agency internships are being snatched up and contested. Along with many of the smaller, but well-known, client side positions.
I'm confident that I'll find a good internship. Unlike some people who are desperately throwing resumes at any and every opportunity I have chosen to apply to a select few places that I would actually like to intern at. We are about 3 weeks away from having to find an internship but I still have a couple solid interviews coming in the future.
The problem with the internship hunt at BCIT is that for two years we have heard all about agencies, and big clients, and all this hear-say but none of us have actual hands-on experience. So many people are frantically searching for something they don't even know if they'll like.
My advice to any prosepctive, or first year students at BCIT, is that it is important to make and maintain contacts before the fourth semester. Call agencies, conduct informational interviews and make some friends. It will help you avoid all the hassle that comes along with trying to secure an internship amongst the headache of your classes.
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