UDM Promotes!

Want to Judo Chop your thirst? Then click here and have a drink!

Unique/Diverse/Marketers (UDM) revealed their new "Judo-Chop Your Thirst" campaign today.

The team presented their ideas for a fictional new soft drink called DeLunie Energy Drink. The campaign focused on Advertising, which would appealed to a young, hip and energetic market.

This project was designed to argue the importance of Promotion, vs the other strategies in the marketing mix, in a creative and humorous way.

Smooth talking Brian Scotland and Carrie Nishihama warmed up the crowd, before Eric Hiebert and myself swooped in to kick the energy up a notch. The audience was wowed with pomp, circumstance and a little fanfare including:

• the unveiling of DeLunie Energy Drink's mascot
• a mock-up of the final product
• and a glimpse into the effects of DeLunie usage.
  

The success of the project can be attributed to hard-work and the diversity of the group's skills. The entire team pulled together to create something that stirred excitement. However, it was Kris DeLuna who sealed the deal with his Judo-James Brown dance moves when he appeared as Lunie McEnergy, the show-stealing mascot.

Although the pitch for the product was a success, don't get your hopes up about cool, refreshing, waterbreaking DeLunies; I highly doubt the product will pass FAD approval.